Post by account_disabled on Nov 14, 2023 6:32:56 GMT
For each keyword, we multiply the average monthly search volume (we use the average monthly search volume to remove the seasonal effect) by the average non-branded CTR of the position on which the keyword ranks. We add that up for all keywords. That way we get an expected total number of clicks. We then calculate the expected number of clicks when we rank first with all keywords. This again by multiplying the search volume by the average non-branded CTR for position 1. We also add this for all keywords.
We divide the result from step 2 by the result from step 3. That is our percentage of 'used potential'. Our visibility on a scale of 0-100%. Of course, this does not provide a good insight into the number of clicks to be expected due photo editor to the rounded search volumes from Google Ads alone. But that's not the goal either. It gives us a good idea about the development of our visibility. In addition, we have also been working on other content and technology. The 5% increase will therefore not be due to our link building campaign alone. But we are convinced that it did contribute to it.
Stumbling blocks Of course there are also a number of issues that we ran into: In the beginning we hardly got any responses. Until at one point we were asked whether we also had the infographic in a more convenient format. We first sent the infographic as one big whole. We then divided the image into three pieces. That worked better. So make it as easy as possible to take over business. Initially, our name was in the infographic. The response was more positive from the moment we took this out. So don't try to use it commercially. We received many emails sent just no response.
We divide the result from step 2 by the result from step 3. That is our percentage of 'used potential'. Our visibility on a scale of 0-100%. Of course, this does not provide a good insight into the number of clicks to be expected due photo editor to the rounded search volumes from Google Ads alone. But that's not the goal either. It gives us a good idea about the development of our visibility. In addition, we have also been working on other content and technology. The 5% increase will therefore not be due to our link building campaign alone. But we are convinced that it did contribute to it.
Stumbling blocks Of course there are also a number of issues that we ran into: In the beginning we hardly got any responses. Until at one point we were asked whether we also had the infographic in a more convenient format. We first sent the infographic as one big whole. We then divided the image into three pieces. That worked better. So make it as easy as possible to take over business. Initially, our name was in the infographic. The response was more positive from the moment we took this out. So don't try to use it commercially. We received many emails sent just no response.