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Post by account_disabled on Dec 4, 2023 8:14:01 GMT
The validation of the brand at the TMCH is mandatory and can be reused to participate (with that brand) in all the Sunrise periods of the new domains. Furthermore, this procedure will activate a notification service which will alert those who have had their trademark validated of attempts by third parties to register a new domain corresponding to that validated trademark, or to the labels assigned to that validated trademark. . Register.it , through the Online Brand Protection service , is the official agent of the. Trademark Clearinghouse and will therefore be Special Data able to carry out the trademark validation procedures on your behalf. The advantages of the Sunrise Period The Sunrise phase tends to favor those who have a registered trademark and intend to protect it. Registering a name, and therefore blocking a trademark, under one or more more specific extensions will allow all Internet users to strengthen their online image or identity and communicate, in a more direct and immediate way, their business objective. The choice of the right domain, which can best identify and highlight the content of a website even before it is visited, is considered one of the best strategies for a successful website. Furthermore, in the Internet era the domain can be compared to a registered trademark as it is unique and cannot be registered by others. The need to protect it is very important due to the ease that a third party can have in registering a domain with someone else's name, both for legitimate reasons (case of homonymy) and illicit reasons (exploitation of the competitor's trademark, resale of domains for large sums). compensation, cybersquatting or phishing phenomena ...).
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